Altero is the first packaged Russian-made vegetable oil on the African market. The products are already presented in the retail outlets of Cairo and Alexandria in the Fathalla retail chain.
“EFKO has signed a contract with Egyptian partners for direct sales without intermediaries,” commented Amr al-Beltagi, head of the exhibition center for Russian food products in Egypt. “Egypt has previously purchased bulk batches of raw materials from Russia for the production of edible oils, but for the first time, the Egyptians are offered finished goods from Russia, and at an extremely competitive price.”
 EFKO Brand Division Director Evgeny Shulepov |
“EFKO has long considered the African market as a promising direction for export development. Before the pandemic, they even planned to build their own production in Egypt. Even then, marketing research in Egypt showed amazing results: the nature and core values of the Altero brand - from the unique shape of the bottle to the visual design - turned out to be 100% complementary to the expectations of local buyers. Now the main efforts to develop foreign capacities the company connects with the Middle East. However, this does not cancel plans to expand distribution in Africa. The appearance of Altero sunflower oil is only the beginning of this journey. Egypt is a large and interesting market and an ideal starting point for entering the markets of other countries in North and East Africa.” |
