Vegan Whopper with vegetable steak cooked on fire repeats the recipe in everything and, most importantly, the taste of the famous Whopper, the flagship of the chain's menu. The only difference is a haiburger instead of a traditional meat patty!
It's almost impossible to distinguish. During blind testing of Burger King, respondents were unable to accurately determine which version of the product is classic and which is with Hi!
The reason for the launch of the Vegan Whopper was the results of a study conducted by Romir commissioned by Burger King: 11% of fast food restaurant visitors would like to see a burger with vegetable meat cutlet on the menu.
An alternative version of the Burger King flagship was created specifically for those who appreciate the taste and quality of the legendary Whopper, but choose dishes without meat. Also, the traditional mayonnaise in Vegan Whopper is replaced by veganese from EFKO Food Professional.
You can try the novelty at all points of Burger King in Moscow and St. Petersburg.
 Executive Director of EFKO, Head of Hi! Sergey Ivanov |
“Being first is always harder than repeating. Burger King is the first major fast food chain to show such respect for the diversity of tastes and values of its guests. It is eco-friendly, bold and precisely made with the care of its customers. We are glad that our vegetable cutlet passed the strict selection of Burger King experts. The story of our acquaintance began back in September 2020, at the very first blind tasting of Hi! in Moscow. Since then, vegetable meat has become an integral part of the gastronomic culture from an emerging trend. We hope the Vegan Whopper will please the guests of Burger King and stay for a long time!” |
