Shanghai hosted two major exhibitions at once - SIAL CHINA and Bakery China. Oil and Fat Division of EFKO Group of Companies presented its products in the Pacific region.
SIAL CHINA is one of the most powerful food exhibitions in Asia. This year it was held from 18 to 20 May. More than 4 thousand companies from all over the world represent their products, over 150 thousand visitors gathered at the site.
Bakery China is the premier event for confectioners and bakers in the region. The exhibition was held from 22 to 25 May: 30 countries and more than 2,000 exhibitors.
EFKO Group of Companies supplies specialized fats and margarines to almost 20 countries of the world,” said Eduard Tsuverkalov, Export Sales Development Director. “Our products are in great demand abroad by various manufacturers. China is one of the most promising regions for export. There are objective reasons for this - a constantly growing population, along with it - an increase in the consumption of confectionery and bakery products.
Our technologists held joint master classes on the production of bakery products with representatives of one of the largest Chinese companies - Angel Yeast. We prepared puff croissants on Ecoslice 1703-41 margarine, shortbread cookies on Ecouniversal 1203-32 margarine, stollen on Ecouniversal 1203-32 and other products.
Angel Yeast has been developing and mass-producing yeast and its derivatives for more than 30 years, and is one of the three world leaders in the industry. The company's products are known in more than 150 countries and regions around the world.
“Yeast, flour and margarine are the main ingredients for making bakery products, – said Svetlana Babicheva, Leading Technologist at EFKO Group. – Partnership with Angel Yeast will allow us to master a significant part of the Chinese market. – Back in March, we came to an agreement on the development of a new joint product – a specialized margarine with the characteristics declared by our Chinese partners. This product is in demand in the Chinese market among confectionery enterprises and, we believe, will be promising in the assortment of our line.”
The second step is the introduction of complex specialized fats and equivalents at Chinese confectionery companies and the creation of joint production in East Asia.
“We plan to visit the leading Chinese confectionery enterprises that use fats and margarines in their production, and present our products, ” said Dmitry Puzanov, Head of Export Sales of the Fat and Oil Division of EFKO Group. – Thanks the quality of our ingredients, authority and competencies in the Angel confectionery market, we plan to conclude long-term contracts with manufacturers of flour and sugar confectionery products in China.”
“We are glad to cooperate with EFKO Group,- shared the representatives of the company Angel Yeast. – The group produces products that fully meet the requirements of the market. We are confident that our partnership will be promising.”
Participation in international events is a great opportunity to present new products to a foreign audience, as well as to study global market trends. We learned a lot and exchanged experience with colleagues from other countries!
