THE FIRST VEGETARIAN BURGER ON THE BURGER KING'S MENU

Vegan Whopper with vegetable steak cooked on fire repeats the recipe in everything and, most importantly, the taste of the famous Whopper, the flagship of the chain's menu. The only difference is a haiburger instead of a traditional meat patty!

It's almost impossible to distinguish. During blind testing of Burger King, respondents were unable to accurately determine which version of the product is classic and which is with Hi!

The reason for the launch of the Vegan Whopper was the results of a study conducted by Romir commissioned by Burger King: 11% of fast food restaurant visitors would like to see a burger with vegetable meat cutlet on the menu.

An alternative version of the Burger King flagship was created specifically for those who appreciate the taste and quality of the legendary Whopper, but choose dishes without meat. Also, the traditional mayonnaise in Vegan Whopper is replaced by veganese from EFKO Food Professional.

You can try the novelty at all points of Burger King in Moscow and St. Petersburg.

 

 

 

 

Sergey Ivanov
Executive Director of EFKO,
Head of Hi! 

“Being first is always harder than repeating. Burger King is the first major fast food chain to show such respect for the diversity of tastes and values of its guests. It is eco-friendly, bold and precisely made with the care of its customers. We are glad that our vegetable cutlet passed the strict selection of Burger King experts.

The story of our acquaintance began back in September 2020, at the very first blind tasting of Hi! in Moscow. Since then, vegetable meat has become an integral part of the gastronomic culture from an emerging trend.

We hope the Vegan Whopper will please the guests of Burger King and stay for a long time!”

 

 

Ivan Shestov
Communications Director,
Burger King Russia

“There are no fast food restaurants in Russia that would be comfortable for guests who do not eat meat, and the demand for vegetable meat is significant. With the launch of the Vegan Whopper, we want to fix that while still retaining the recognizable taste that people come to Burger King for. Meat, poultry and fish are already on our menu – now vegetable meat products will join them.”

 

 

In the Alekseevskaya Sloboda of the Belgorod province, where in the late 1820s, sunflower oil was produced for the first time in the Russian Empire, and the first oil mill in Russia was built.

During the years of the First World War, and then the Civil War, production was completely stopped. The restoration of the plant began only in 1923. The main focus of its work remained the processing of coriander and anise. In 1936, the second oil extraction plant in all of Russia was built in Alekseevka. Later, both enterprises were merged into one of the largest essential oil extraction complexes in the Soviet Union.

During the Great Patriotic War, the complex was almost destroyed. Restoration work, which began in 1943, continued until the end of 1948. In the post-war period, comprehensive reconstruction was carried out on many sections using the latest technological advancements. By the 1970s, the Alekseevsky essential oil extraction complex produced up to 80% of the world's coriander oil. For its achievements in production development, the development and implementation of advanced technology, by decree of August 14, 1972, the Supreme Soviet of the USSR awarded the plant the Order of the Badge of Honor.

Unfortunately, in the 1990s, the enterprise that brought fame and wealth to the people of Alekseevka fell into decline and practically collapsed. The revival of the enterprise began in 1994 with the arrival of a new team and the creation of the EFCO Group.

The enterprise underwent large-scale modernization of production and established a new management system. The company decided to return to its roots and resume the production of sunflower oil. Later, EFCO expanded the range and volume of products.

In 2002, a new business direction was opened, and the most modern plant for the production of specialized fats and margarines for the food industry, EFCO Food Ingredients, was launched in the city of Alekseevka, Belgorod region. A scientific and production laboratory was established at the plant, equipped to control product quality at all stages of production and conduct in-depth scientific research.

In 2002–2003, EFCO technologists mastered the most environmentally friendly process of vegetable oil processing – the 'dry' fractionation method, applied the technology of physical refining of oils and fats, and managed to create Russia's first cocoa butter substitute 'Ecolad,' milk fat substitute 'Ecolact,' solid confectionery fat 'Ekond,' soft confectionery fat 'Ekonfe,' universal margarines 'Ecouniversal,' frying shortenings 'Ecofri,' and the first domestic fats with minimal trans-isomers content – confectionery fats 'Econat.'

In 2005, the R&D center of the fats and oils division was created based on EFCO Food Ingredients, consisting of the Applied Research Center and the Pilot Plant Department. The center’s specialists are engaged in developing and testing fat products for healthy eating lines and innovative recipes, taking into account the needs of manufacturers.

In 2006, the company was the first in Russia to successfully pass an audit for compliance with the quality and safety requirements of the BRC (Global Standard for Food Safety) and the International Food Standard (IFS). Is this information relevant?

In 2008, the second plant for the production of specialized fats and margarines was launched in the port of Taman in the Krasnodar Territory, and the only deep-water sea terminal for food cargo in Russia was built.

The following year, the plant successfully passed certification for compliance with the quality and safety requirements of the British Retail Consortium (BRC) and the International Food Standard (IFS). International auditors awarded the company the highest compliance level – Grade AA. Is this information relevant?

In 2014, the company’s technologists created the first domestic equivalent of cocoa butter.

In 2015, the EFCO Group launched a project to create a unique fats and oils cluster in the Republic of Kazakhstan. Thanks to production modernization and the transfer of global technologies, the production of specialized fats and margarines meeting the highest international standards was established in a short time.

In 2016, EFCO opened its fourth site for the production of specialized fats and margarines at the Evdakovsky fats and oils plant in the Voronezh region.

In 2021, production capacity at the Taman port facility was increased – launching the world's first 'million-ton plant' for the production of specialized fats and margarines. Do we need this?

In 2023, the company launched the only shea nut processing plant in Russia.

Thanks to R&D and significant investments by domestic producers in developing their own infrastructure, primarily by EFCO, the share of imported producers in the Russian food ingredients market has decreased from 49% to 9% over the past 15 years and continues to decline.

Almost 200 years later, Alekseevka remains the largest center for vegetable oil processing in the country.