Sweets remain the most affordable and delicious source of good mood. Even difficulties with the supply of cocoa products did not somehow affect the growth of their consumption. Exports from Russia grew by 20% which is only based on the results of five months of 2024. Technologies are changing, the ingredient market is also changing. Experts believe that the confectionery production is entering a new era. What awaits the industry in the coming years? What solutions do we have for confectioners? Specialists of the Oil and Fat Division of EFKO summarized the results of the year at the traditional December seminar for clients and partners.
Today, the market is saturated, those are candies, chocolate, wafers, marshmallows, cookies and gingerbread – each segment has a wide range of sweets. The only way to capture and keep the consumer’s attention is to constantly create new tastes, combinations and products. This trend is observed in the development strategy of ingredient manufacturers.
Fats are the basis of almost any confectionery product structure. This year, we launched a new promising direction, which we plan to actively develop in 2025. This direction is compositions of fats with shea butter for fillings, chocolate and chocolate coating. This is an ideal technological solution, which in particular help reduce the risk of fat migration to the product surface, causing slow-down of the “blooming” effect.
“One of our new products is the confectionery fat “Ecomix 4003-30”. High production technologies and the unique composition of exotic shea butter let us obtain an optimal melting profile followed by releasing the taste and aroma of the product,” commented technologist Evgeniya Potekina. “If you want to deliver a milky or nutty taste, bring out cocoa product flavor, this ingredient is what you need. This confectionery fat is perfectly compatible with other components of confectionery products, which helps technologists to realize any and all of their ideas.”
Another significant trend for EFKO specialists is the development of a line of cocoa butter improvers for chocolate and coatings. These ingredients will ensure the thermal stability of the product during the summer period, maintaining an ideal appearance and other consumer properties. The chocolate will keep its shape without melting in your hands even in hot weather.
Health care is the main trend in the confectionery industry for the coming years. Creating healthy sweets is a challenge for the confectionery industry. And there is a solution to this challenge. The company’s technologists are developing sugar-free formulations with a sweet-tasting protein of brazzein.
In November of this year GC EFKO announced the results of the world’s first clinical study of sweet protein. Previously, sweet protein was certified in the EAEU countries, which confirmed its suitability for food products. However, it was important for the technologists to make sure that the ingredient was food-safe for long-term human consumption.
60 people (28 men and 32 women) participated in clinical and laboratory studies. According the results there were no negative changes in the integral health score of the participants before and after using the sweet protein in food. In addition, the use of the ingredient in the product content among the volunteers did not show any allergic reactions and did not cause a negative psycho-emotional response.
As Alena Surkova, Director of the Confectionery Industry of the Oil and Fat Division of EFKO Group, notes: “Sweet protein intake does not increase blood glucose levels and does not cause an insulin response. This new ingredient can change the usual ideas about sweets and makes them healthier.”
The medical community has already tried such sweets. The famous “Erisman Readings” and an All-Russian scientific congress with international participation, dedicated to new achievements in nutrition and food hygiene took place recently. The guests of the event were equally of the opinion that sweets with sweet protein are as tasty as with regular sugar.
Now representatives of the largest confectionery companies have had a chance to appreciate the new products. Technologists from KDV Group LLC, United Confectioners Company Ltd., Kolomensky BKK CJSC, Nevsky Konditer LLC, and Confectionery Factory Pobeda LLC tasted milk and dark chocolate, ice cream with sweet protein during at the EFKO seminar. The guests noted the absence of foreign flavors and the full taste delivery. “The products are exactly what we expect!” — the technologists shared. Understanding that such sweets are also beneficial inspires manufacturers to continue playing with formulations and new components. We are looking forward to seeing the new products on store shelves!