Uzbekistan is one of the most unusual republics of the former USSR. Tamerlane once built a huge empire there, and now the country continues to follow its unique path. In November, we held a forum in Tashkent for partners from Central Asia. This is a large region that unites several countries at once — Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan and Kazakhstan. EFKO’s specialists and industry experts discussed with manufacturers how to develop business there, and our technologists proposed innovative solutions.
The Central Asian market is one of the most promising. Each country has its own cultural, economic characteristics and its own potential for growth. In 2024, the GDP in this region is $452 billion, an annual growth — 13.5%. The population is also growing, in 2024 it is 80 million people, by 2030 the population is expected to reach 90 million people. As a result, the demand for food products is also increasing. Domestic production volumes are not enough, that is why some part is imported from other countries, including Russia.
“We entered the Central Asian market back in 2011,” says Eduard Tsuverkalov, Director of Export Department, Oil and Fat Division, GC EFKO. – The company opened a trading house in Alma-Ata. Since we hadn’t been familiar with the specifics of working here, we stated to expand our presence not so quickly, but gradually/ We increased volumes, displaced many competitors, and now we have a strong presence in the field of ingredients for the confectionery, bakery and dairy industries. Today, we are focused on introducing new products, those are emulsifiers, lecithin, vegetable cream.”
How do consumer preferences in this region differ from those in Russia? First of all, sweets are an integral part of the food culture there. They are not only a part of the daily diet, but also a symbol of hospitality. During celebrations, family events, and religious holidays people always have sweets. Flour confectionery products, specifically oriental sweets, are traditional ones.
“In regions with a hot climate, special attention should be paid to the heat resistance of products,” says EFKO’s food engineer Luiza Zhuraeva. – The optimal solution for the production of flour confectionery products is confectionery fat Oilprime 2203-32 from the company’s assortment. It contains an antioxidant, so finished products have a better shelf life. And due to good aeration properties, it is possible to achieve a crumbly porous structure of sweets.”
At the same time, consumption of chocolate and products with chocolate coating is growing in Central Asian countries. Heat resistance can be increased with cocoa butter improvers.
“Cocoa butter improvers help reduce the risk of recrystallization, maintain stable quality, reduce tempering conditions, and thus reduce the load on equipment,” says GC EFKO’s food engineer Natalia Khabarova.
The quality of spreads, food product produced under cottage cheese and cheese technology can be stabilized by choosing the right milk fat replacers, emulsifiers and crystallizers.
“The problem of spread packaging oiling can be solved by milk fat replacer Ecolact 1403-35,” says our food engineer Viktor Kapranchikov. – In addition, its use can increase the plasticity of spreads. Crystallizer 01 by EFKO allows you to increase the heat resistance of spreads, obtain the optimal product consistency and a uniform structure. It is important for a milk-containing product produced under cottage cheese technology to have a pure fermented milk flavor and odour, and a crumbly structure. Products made under Mozzarella cheese technology should meet a number of requirements at a time: density, grating ability, resistance to caking, melting and stretching. The milk fat replacer Oilblend 1003-36 helps to achieve these results.”
Another secret of business development that EFKO’s specialists revealed during the forum is to use food science knowledge. It is important to produce not only high-quality and safe products, but also make them healthier. Domestic, tropical and exotic oils are the basis of our ingredients. Nutritionist Anastasia Kolpakova spoke about how they affect health.
“Vegetable oils are the main sources of unsaturated fats, which are not able to adversary affect the concentration of cholesterol and the concentration of low-density lipoproteins. Another advantage is their multi-purpose characteristic, because such products are suitable for vegetarians, as well as for people who, for medical reasons, should reduce consumption of animal fats, for example, patients with diseases such as obesity, type 2 diabetes and cardiovascular diseases.”
Initially, our company used only domestic liquid oils: sunflower, soybean, rapeseed. In the early 2000s, we decided to obtain expertise in tropical oils — palm, palm kernel, coconut and began to use new methods of oil modification. In addition to deodorization, hydrogenation, interesterification and dry fractionation appeared.
“In 2014, exotic oils appeared – shea butter, illipe, sal, which are used for cocoa butter equivalents. For their production we began to use another modification method, i.e. liquid fractionation. Next year, we plan to respond to a new challenge: to become experts for cocoa butter, chocolate masses and confectionery coating. I wish you to complicate your activities in order to remain leaders in your current field of work, – Oleg Kharlanov wished the forum participants. – And EFKO’s specialists will always be nearby and will help you choose the right fat components and implement them in your production. Thank you for choosing us as your supplier!”
I would also like to note that this year marks 195 years since sunflower oil was first obtained from sunflower seeds. The oil became one of the key raw materials for our ingredients. Probably, many of you know that this happened in our homeland, Sloboda Alekseyevka, which was then part of the Voronezh province. We follow the traditions established by the Russian peasant Daniil Bokarev.