Flaxseed oil, vitamins, tocopherols, and omega-3. People used to go to the pharmacy for these. Now, they head to the dairy aisle. Today, spread formulations incorporate a wide variety of ingredients that make the product not only tasty but also more beneficial to health. The Oil & Fat Division of EFKO Group shared insights on how the spread category is evolving during the International Dairy Week in Uglich, hosted by the All-Russian Scientific Research Institute of Butter and Cheese Making.
This year, Dairy Week brought together leading experts, manufacturers, scientists, and government officials. The agenda included technical regulation, market analytics, modern raw material requirements, management of microbiological processes, packaging, and much more.
EFKO’s presentation focused primarily on the spread market and its ongoing transformation. Today, spreads compete with butter not on price, but on the product's properties and characteristics. This is a fundamental shift.
Consumers’ preferences are changing. According to RBC, in 2025, more than a third of Russians began to consciously monitor food ingredients and look for functional alternatives. The demand for fortified foods is no longer niche, and spreads are no exception. In foreign markets, this has long been the norm: in the Netherlands, Sweden, and Poland, spreads with omega-3, plant sterols, and B vitamins occupy a significant share of the shelf. The Russian market is moving in the same direction.
Combined-fat-phase spreads are highly suitable for this type of enrichment, and food technologists already widely use this approach.
Another issue to discuss: How to make a spread not only tasty and healthy, but also high-quality?
“Spreads must remain plastic, easily spreadable, not crumble when sliced, and keep the shape at room temperature. A proper selection of the fat base and emulsifiers helps achieve this balance,” noted Ivan Nikulin, Technologist at EFKO Group.
Largest Russian manufacturers are already using EFKO produced ingredients. Among the company's new products is the “Ecomuls DMG 60” emulsifier, which received a gold medal in the “Innovations in Product Technology and Composition” competition at Prodexpo-2026. It is intended for spreads as well as frozen desserts: it stabilizes the emulsion and helps maintain the desired consistency.
The visitors of the International Dairy Week were able not only to get acquainted with new technological solutions but also to evaluate them in practice. As part of the tasting, products created using EFKO ingredients were presented: plant-cream and chocolate spreads, as well as cream-plant paste with cocoa and hazelnuts.
EFKO and VNIIMS (All-Russian Scientific Research Institute of Butter and Cheese Making) have been cooperating for more than twenty years. Over this time, joint research has led to the market launch of a whole range of domestic alternatives to foreign products – from milk fat replacers to emulsifiers and stabilizers. The Dairy Week is another confirmation that this work continues.


